We discussed: Artist Bio is your background, Artist Statement is about the concept behind your art work, How galleries choose artists, In commercial galleries the need to use quality materials, Galleries look at your social media presence, Artist agents, How much to share on social media, Personal vs business accounts on instagram, The need to nature and grow relationships, Selling art through email newsletters, Everybody loves exclusivity, Should you put prices of your art online, Definitions of young artists, mid career artist, and established or professional artist, How to design an artist website, Doing art commissions, How to find your artistic style, The merits of abstract art, The role of an independent curator, How to build a mailing list, Podcasting, Creative block, Squadcast, and Leaning by mistakes
Liza Zhurkovskaya, the founder of Curator on the Go, is a Toronto-based Art Curator. She has been working directly with galleries and artists since 2015 and has helped them thrive in the industry through media opportunities, exhibitions, and curatorial advice. In April 2020, she launched Kefi Art Gallery (www.kefiartgallery.com) – an online fine art gallery where she presents art from a curated roster of local and international artists working in a variety of mediums and art forms.
Liza works with various local art businesses and artists and focuses on the business side of the industry, something that is not often discussed at art schools and that many people do not focus on enough. Liza’s goal is to erase the trope of the “starving artist” and help artists set goals, find their voice, brand, and niche, and understand how to sell and price their artworks and services to collectors.
Liza works to encourage and construct a more inclusive and sustainable art community in Toronto and around the world. Last year, she launched Curator on the Go Podcast as a platform for artists, art professionals, and other creatives to share their stories and work, and to learn from each other, and most importantly, to be inspired to pursue their dreams.
Liza earned BA in Art History from the University of Toronto and MFA in Criticism & Curatorial Practice from OCAD University, Toronto.
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For more information about the host, Matthew Dols