In their publishing offices in Vienna, Austria we spoke about: Writing artist statements, The importance of the ‘story behind’ the artwork, The future of magazine publications, Standards for art pricing, How to price your artwork, the factor system for pricing artwork, International day rate for a creative person is at least 300-400 euros, In the beginning be flexible with prices if they will be a long term client or collector, Be sure to be clear in negotiations, Quality of social media followers is more important then quantity, Exhibition fees for artists, The fact that artist should b paid to exhibit, Be proud of your product, Dinner with artists, Bookzine – hybrid book and magazine, How publishers choose their content, The need for constructive feedback, When approaching a publication be sure to know ‘why’ you have made this work and ‘why’ you want to tell it to the world, Make work with empathy, Art is not a solo practice, you need a tribe, community, supporters, An art career takes time, persistence and patience, The startup culture, and the mix of science and art.
She is founder and chief editor of C/O VIENNA MAGAZINE. She’s always out there launching something new because what she’s looking for doesn’t exist – for example, the fantastic REDAKTIONSBUERO OST. She publishes books, directs films, writes screenplays and texts, takes care of (almost) all of the business matters, and privately collects way too much vintage clothing. Her journalistic passion is dedicated to ART, ARCHITECTURE, FASHION and all those people out there doing remarkable and daring things.
What would C/O VIENNA MAGAZINE be without its managing editor, who ensures that everything runs smoothly in the editorial room while his ideas bring the craziest topics and people to the pages of the magazine. David pays strict attention that everything looks great and not just “okay” and can wrap the touchiest counterparts around his little finger with his eminent charm. He studied at the University of Applied Arts Vienna and works as an artist and freelance photographer. His PASSION FOR EVERYTHING JAPANESE, owed to a longer stay in Tokyo, is matched with his love for beautiful fabrics.
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For more information about the host, Matthew Dols