I had the pleasure of talking with Gallerist, Friedrich Loock in his beautiful gallery in Berlin, Germany and we discussed a wide range of topics including: Berlin when the wall came down, Disco and Punk in the same night, The art market is a marathon not a sprint, To be successful you need to not give up when things become difficult, and it is always difficult, Struggling artistically is the same no matter how much money an artist has, German support for the arts and artists, Less corporate sponsorship in the arts, Gallery roster of artists is based on the gallerists interests, It took me 4 years to sell my first painting, Sell the story, Artist statements, Artist that are expressive and reflective are often successful, Feedback and dialogues are necessary, Art is a form of communication, Write artists statement collaboratively with a friend, writer, curator, or gallerist., All art sales are 100% chance, the lack of stability in the art world, Life is a dialogue, Alec Soth, Pricing of editions, Tiered pricing, Analog vs digital prints (darkroom vs inkjet), Artists should work with galleries that re at equal levels to them. Do not expect to work with top galleries only, grow with your gallery.
Friedrich Loock born 1968 in Berlin, Germany. In 1988 Loock founded the gallery Wohnmaschine,the name deriving from Le Corbusier’s architectural theory. „I first chose it to describe my personal exhibition concept when I started showing art in my private apartment in East Berlin.“ Over the years Loock developed a broad international program with very different artists all sharing a common interest in the investigation of narrative, fictional and figurative tendencies in contemporary art. Wohnmaschine has participated in a wide range of international art fairs including Art Forum Berlin, art cologne, ARCO, MACO, and the Armory Show.