Podcast: Play in new window
Late in the evening they stopped there exhibition installation to talk with me about: The importance of a good location for your gallery, The fear people have about entering an art gallery, Barrier to access, The need for a gallery to run additional events to draw in more patrons, The importance of a good name for branding, Reputation in the art world is everything, The need for a gallery and artist to grow together, Online shops, Selling art online, Color issues with the Internet, Artsy.com and saatchiart.com, Fake online inquiries, Tax and VAT laws, Curated by (art program in Vienna), The difficulties fo being a new gallery in an established art system, Always research your potential market, Choosing to focus their program on young women artists (young female artists), and how to price young artists.
The aim of Galerie Rudolf Leeb is to make a new generation of young artists visible and to support their development and placement in the art market. One of the gallery’s main goals is to promote female artists. The gallery collaborates with upcoming national and international artists who mainly live, work and study in Vienna. The gallery curates solo and group exhibitions, participates in art fairs and coordinates exciting interdisciplinary cultural projects such as debates, concerts, performances, plays, and readings. Galerie Rudolf Leeb values multidisciplinary projects that aim at creating a resonance between several forms of artistic expression. The gallery also runs an online shop, which offers painting, printmaking, photography and interdisciplinary works by young renowned artists.
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For more information about the host, Matthew Dols