While talking outside of the Berlin Art Fair we had a chance to discuss: Idealism, the art scene in Cologne, Germany, how their gallery chooses artists, exclusivity for artists, the need for constructive feedback, how to write an artist cv and artist statement, abstract art, conceptual art, the subjectivity of art, online art sales, the ability to translate online and social media interest into sales or career advancing opportunities, being a closer, whether a gallery or artist should put prices online, VAT and taxes, the value vs price of artwork, instalment or payment plans to purchase art, and artist managers
The GALERIE ALBER aims to join the Rhenish gallery tradition and to further develop it in the spirit of today’s networking culture. The challenges of the digital age are deliberately reflected and differentiated in order to promote the reach of fresh artistic positions through the use of cooperative exchange. Traditional empirical values that have proven themselves in the direct confrontation with the work in space are always continued.
The conveyance of the works of art is supported by a progressive curation concept, which is individually adapted.
Marco Alber has fallen for art, his gallery is the long-term product of it. Starting with volunteer work at the Friends of the Wallraf-Richartz-Museum u. of the Museum Ludwig eV, there were first experiences in the course of participation in a gallery in Cologne’s Agnesviertel, which was to significantly expand its network. In addition, various exhibitions, talks, curations and meditations were carried out up to the final wish to create a place of its own, which should grow from his personal wealth of experience.